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For almost a decade, OLMA Luxury Holdings has been focusing its attention on experiential luxury, scrutinising new consumption trends and new products and services, together with the most appropriate ways to access them. We are investing in the fastest growing segments of the luxury market such as hospitality, fine food, health and beauty products, which reflect the transition of luxury away from ownership towards experience.


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Watchmaster is the leading independent European online operator for pre-owned luxury watches. The platform embodies the current transformation of the luxury industry: 100% digital, offering buying options that fit the increased consumer consciousness through sustainable consumption as well as matching the rising demand for transparency and the shift from ownership towards use. OLMA invested in Watchmaster to help the company pursue its development plan and continue expanding its grasp on the second-hand watch market, in line with the consumption trends reshaping the luxury market.

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